Anushka Manchanda had taken on the new avatar of Nuka, when she launched her debut single' 'Don't Be Afraid', is out with a searing new track, 'Ayo Burn', which is a scathing, no holds barred comment of the things that have been happening in the country in recent times. Nuka has been many things as Anushka. She came into prominence on one of India's first reality shows. She was picked from among thousands of aspirants to become a part of the phenomenally successful all girl band, VIVA!. This led to her being signed on as a VJ with Channel [V] and assignments with various TV shows including Fear Factor and MTV Stuntmania because of her passion for motorcycles.
From there on Anushka moved on to playback singing, first in South films under music director Yuvan Shankar Raja and then on to Bollywood with leading Music Directors like Vishal-Shekhar, Sandeep Chowta, Anu Malik, Eshaan-Shankar-Loy, Salim-Sulaiman to name a few. She was is now blazing a new path in her new avatar and it is everything she stands for.
Who is Anushka - Singer, Actor, Producer?
I am an evolving artist, refusing to be put in a box. Being a singer, an actor, a producer, a director, an editor..these are all different vehicles of my expression. In this moment, I am proud to be one of the voices of India, out on the street with my brothers and sisters, working hard to protect everything my country stands for.
How did you become a Music Producer? How did InkInc come about? Are you also a stake holder?
I got irritated at having to depend on other technicians to create what was in my head. So I took a music production course. IncInk is the lovechild of Navzar Eranee, the seed of which was sown when we all gained access to some of the best talent in the country, through a project we were working on. No, I am not a stake holder.
Who is Nuka? Why another identity you are already famous as Anushka Manchanda?
Nuka is who I really am. An artist producing art without any adulteration or censorship. With Anushka Manchanda I have done work for years on films and projects with other people. I wanted to separate the two, only to make it easier for people looking for the art or music I am making now.
Do you like to produce Music in English language? Do you play any Instrument?
I think in english and I write best in english too. I play piano.
Tell us about you song 'Ayo Burn', what is your statement/message? Any other info you would like to share?
I say pretty much everything I am feeling in the song! There is so much apathy, and things have been bad for a long time..but today I feel a new ray of hope. The youth is out on the streets. People are listening. This song is meant for those still sitting on the fence. We need you. And we need you now!
Are you sending a message to the current Political establishment?
This song is being sung to people like you and me. It’s for us to take responsibility. If we sit back and let all of this stuff happen to us and the people around us..then are we any better than the ones causing this?
Would you venture into Politics?
I’m not politically motivated, never have been, although I am paying more attention to what’s happening in the country today.
Whats your next song/album?
I have a track I’ve produced for Kaam Bhaari which you will hear soon.