Premium innerwear brand, Euro Fashion Inners (popularly known as Euro Fashions) announces Sidharth Malhotra as its brand ambassador with the launch of its latest commercial, which endorses the new tagline, Start Something Sexy. Euro Fashion’s association with Sidharth Malhotra comes at a point when the brand is growing rapidly to make its presence felt in the knitwear industry in India and abroad. Euro Fashions is one of the fasted growing innerwear brands catering to the premium segment. The brand had been launching various new products and adding to its distribution network in order to consolidate its foothold in the consumer market globally.
Mr. Rajnish Agarwal, Euro Brand President, is excited about the collaboration and confirms that, “Euro Fashions have signed up Sidharth Malhotra as its brand ambassador. Sidharth brings in a dash of freshness to the brand and stands for everything that clearly defines the attributes of Brand Euro viz. young, sexy, stylish, cheerful, aspirational, innovative and consistent. We are very kicked up about this association and hope to have an exciting journey with him.”
Commenting on his association, Siddharth Malhotra said, “It’s great to be associated with Euro Fashion Innerwear and be a part of their revamped collection. Their products have cutting-edge designs, innovative fabrics, exceptional fit, and quality. Its youthful disposition and appeal is what led me to join forces with the brand."
Euro Fashion is about to launch its first TVC with brand ambassador, Sidharth Malhotra. “We are all set to launch the new Euro TVC with Sidharth. The ad presents Sidharth at his flirtatious best. He’s looking absolutely dashing and handsome, and perfectly brings out the essence of brand Euro,” adds Mr. Agarwal.
The new Euro advertisement opens with Sidharth Malhotra wearing Euro inners and sipping his morning cuppa. He then pulls up a pair of chinos and leaves the house to tour across the city on his bike. Clad in stylish Euro vest, he immediately becomes the centre of attraction with all the girls staring hard at him. The commercial ends on a captivating note with Sidharth uttering ‘Start Something Sexy!’ and the girls following him. The background score, which emphasizes on Euro Fashion’s new brand tagline Start Something Sexy, beautifully sets the mood for the commercial and helps the plot unravel.
The new ad campaign will be launched in the digital platform at the onset; however, gradually encompassing television, outdoor and print for publicity.
Located in a former mill, the Mumbai outpost of the US chain of resto-bars has a mixed reputation among the city's musicians. In the first couple of years after opening, in 2006, indie rock acts were often asked to include a stipulated number of cover songs in their set lists. These days, Hard Rock Café, which hosts gigs every Tuesday and Thursday night, sticks mostly to cover bands, with a couple of dates a month spared for indie groups. Skip these gigs, and come here only for the ticketed events, when one of the seating areas is cleared to make room for a larger stage, for performances by Indian indie icons (folk-fusion veterans Indian Ocean, electro-rock superstars Pentagram), international chart toppers (Wyclef Jean, Jay Sean) or club-packing DJs (Bob Sinclair, Paul van Dyk). Be warned, though: the waiters break into a synchronised jig every time the Village People's "YMCA" comes on.
Bombay Dyeing Mill Compound, Pandurang Budhkar Marg, Worli, + 91 22 2438 2888, Hardrockindiablog.com. Open daily noon-1.30am. Performance times and entrance fees vary